The research designs are of the following types:

Exploratory research

Exploratory research is a type of research conducted for a problem that has not been clearly defined. Exploratory research often relies on secondary research such as reviewing available literature and sometimes on qualitative approaches such as informal discussions with consumers, employees, management or competitors, and more formal approaches through in-depth interviews, focus groups, projective methods, case studies or pilot studies. Results of exploratory research can provide significant insight into a given situation. 

Descriptive research

Descriptive research is used to obtain information concerning the status of the phenomena to describe "what exists" with respect to variables or conditions in a situation. The methods involved range from the survey which describes the status quo, the correlation study which investigates the relationship between variables, to developmental studies which seek to determine changes over time. Involves gathering data that describe events and then organizes, tabulates, depicts, and describes the data.

Experimental research design

Experiments are conducted to be able to predict phenomenon. Typically, an experiment is constructed to be able to explain causation. Experimental research designs are used for the controlled testing of causal processes.

The general procedure is one or more independent variables are manipulated to determine their effect on a dependent variable

Qualitative research

Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. Qualitative researchers aim to gather an in-depth understanding of human behaviour and the reasons that govern such behaviour. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often needed, rather than large samples.

business research methods

June 09, 2017