In business communication there are two types:
- Internal Communication
- External Communication
1.Â Â Â Â Internal Communication
Communication inside an organization is called â€œInternal Communicationâ€. It contains all communication within an organization. It might be informal, formal function, or section providing communication in several forms to employees.
Effective internal communication is a dynamic mean of addressing organizational concerns. Good communication may help to rise job satisfaction, productivity, safety, and profits and decline complaints and turnover.
Under Internal Business Communication types, there are:
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Upward communication is the movement of information from assistants to managers, or from employees to management. Lacking upward communication, management works in a vacuum, not knowing if the messages have been received correctly, or if extra problems occur in the organization. By definition, communication is a two-way situation. Until now for effective two-way organizational communication to arise, it must begin from the bottom.
Upward Communication is a medium for the staff in order to:
Attain job satisfaction
Provide feedback or suggestion
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Data or Information flowing from the top of the organizational management hierarchy and telling people in the organization what is significant (mission) and what is valued (policies). Downward communication usually provides information â€“ which allows a subordinate to do something. For instance, advices on how to complete a task. Downward communication comes after upward communications have been fruitfully recognized.
This kind of communication is needed in an organization in order to:
Transmit vital data or information
Encourage 2-way conversation
Seek out cooperation
Improvement in morale
Rise in efficiency
Mutually Downward & Upward Communications are called â€œVertical Communicationâ€
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Horizontal or Literal communication
Horizontal communication generally involves coordinating data or information, and allows employees with the similar rank in an organization to collaborate. Communication amongst employees at the same level is critical for the achievement of the allocated work.
Horizontal Communication is important for:
Solving organizational problems
2.Â Â Â Â External Communication
Communication with persons outside the organization is called â€œexternal communicationâ€. Managers communicate with sources outside the organization, such as sellers, vendors and customers.
It leads to improved:
oÂ Â Â Sales size
oÂ Â Â Public trustworthiness
oÂ Â Â Operational productivity
oÂ Â Â Company earnings
It should improve:
oÂ Â Â Total performance
oÂ Â Â Public goodwill
oÂ Â Â Corporate image
Eventually, it helps to attain:
oÂ Â Â Organizational goals
oÂ Â Â Customer satisfaction
February 04, 2017