Organizational Behaviour delivers direction to Organization. Organizational Behaviour aids to understand and forecast organizational life. It also aids to understand nature and activities of people in business organization. It aids to encourage employees and to maintain interrelations in organization.
The importance of the organizational behaviour is as follows:
Skill improvement helps to improve skills (ability to employees and use of knowledge to become extra efficient). Improves managers as well as employees work skill.
Understanding Consumer Buying Behaviour:
It is also a significant part to improve marketing procedure by understanding consumer (buying) behaviour.
Organizational Behaviour aids to understand basis of Motivation and different ways to encourage employees properly.
Nature of Employees:
Understanding of employee/ personnel nature is important to manage them correctly. With the help of Organizational Behaviour, we can understand whether people/employees are Extrovert, Introvert, Dominating, Motivated etc.
Anticipating Organizational events:
The scientific study of behaviour aids to understand and forecast organizational events. For example, Yearly Business Planning, Product line management, Demand Management, Resources Scheduling, Production Planning, Logistics etc.
Efficiency & Effectiveness:
Helps to improve efficiency and effectiveness of organization.
Better Environment of Organisation:
It aids to create ethical, healthy and smooth environment in business organization.
Optimum/Better Utilization of Resources:
Study of organizational behaviour aids to understand employees and their work style and skill better way. By understanding this, management can train and motivate employees for optimal utilization of resources.
Goodwill of organization:
Organizational behaviour aids to improve Goodwill of organization.
July 22, 2017